Product Portfolio

While Neo previously relied on business email as the primary entry point, the new offering captured businesses that begin their online journey with a website, expanding Neo’s reach and ecosystem. Read more…

Improved retention by upgrading the basic site builder into an AI-powered builder. The earlier version offered only simple business templates, while the new builder enabled businesses to sell products and services, showcase portfolios, add testimonials, and more. Read more…

Improved adoption of Titan’s top-tier Ultra plan by adding Bookings to the app suite. This helps service-based businesses easily manage appointments, with over 7000 businesses already using Titan Bookings to take bookings online. Read more…

Ran an A/B test to improve Site paid conversions. The old 15-day carded trial led to high payment failures, while the new flow let users build their website first and choose a plan only at publish. This change delivered a 98% uplift in new paid orders.

Neo’s homepage was Mail-focused and outdated after Neo Site launched. The goal was to position Neo as an all-in-one platform - Website, Business Email, and Domain - everything that small businesses needed to start online journey. Ran an A/B test measured the impact of the new homepage.

Customers using domains from other providers had to manually add MX records to connect Email, resulting in only ~48% completing DNS setup. This was difficult for non-technical users, limiting custom domain renewals and LTV. To improve this, Neo integrated with Entri, allowing users to sign in to their domain provider and automatically add the required DNS records.

In Neo’s purchase flow, only the admin mailbox could be added, and additional mailboxes had to be created later via the admin panel, causing friction. Ran an A/B test to include team and generic mailboxes (info@, help@, sales@) during purchase to increase mailboxes per order and LTV.

Neo was initially offered only in USD across all geographies. Local pricing was first introduced in India first where we saw 124% improvement in Visitor to order conversion. Following this success, local pricing was expanded to the Great Britian, Germany, France, Netherlands, and South Africa.

Neo’s 3-step checkout saw drop-offs of 16% (order summary), 18% (billing info), and 31% (card payment, likely due to card entry). An A/B test compared the 3-step standard checkout with a new 1-step simple checkout, where billing info was optional, to measure conversion lift and reduce drop-offs.

When visitors clicked a product or service, we showed a form to capture details (name, email, message) and sent them to the site owner. Unlike the generic contact form, this product-linked form drove more relevant leads.

This formed the capstone project for my ISB Product Management certification, where I built Offclock, an AI-powered companion that helps people spend their off-the-clock hours with purpose instead of getting lost in endless social media scrolling. Read more…