About
I have 8+ years of experience (3+ in product, 5 in design) building digital products shaped by design, data, and business impact. I’m a Product Manager II at Titan Email & Neo (formerly Directi), where I help businesses get online through products like Business Email, AI Website Builder, Appointment Booking, and more.
I focus on improving acquisition, conversion, engagement, and monetisation - and I care about shipping features that solve real user problems. My design background still influences how I work, helping me keep user needs and execution speed in balance.
I enjoy solving complex problems, running experiments, and working closely with engineering and design to build products that actually move metrics. Lately, I’ve also been exploring AI and agent systems and how they can automate work and create new product experiences.
Experience
Product Manager II
Neo & Titan Email (Formerly Directi), Bengaluru
Dec 2022 - Present (2 years 10 months)
Neo is a brand under Titan, with a different go-to-market approach - while Titan is sold through partners like GoDaddy and WordPress, Neo sells directly to businesses. I’ve been part of Neo’s journey from the ground up, helping small businesses go online through its AI website builder and business email suite. My work focuses on acquiring and converting users through pricing experiments, funnel optimization, and user activation.
Manager Product Design
Titan Email (Formerly Directi), Mumbai
Jul 2020 - Nov 2022 (2 years 6 months)
Led a team of 4 junior designers with hands-on guidance in user research and product design. Worked hands-on to design and run 5 demand validation experiments for Neo, testing different email formats and monetisation strategies.
Senior Product Designer
Titan Email (Formerly Directi), Mumbai
Jul 2018 - Jun 2020 (2 years)
Led end-to-end design for the Titan admin panel, mobile apps (iOS and Android), and key features like read receipts, email templates, and send later. Designed partner integration flows, including Titan’s integration with WordPress, Hostinger, Hostgator, and more.
Product Designer
Flock (Formerly Directi), Mumbai
Jul 2017 - Jun 2018 (1 year)
Improved key workflows in Flock Team Messenger, including send invite and channel creation flows, and designed the Process Automation app.
Product Design Internship
Sprinklr, Gurgaon
May 2016 - Jul 2016 (3 months)
Improved key workflows in Flock Team Messenger, including send invite and channel creation flows, and designed the Process Automation app.
Product Design Internship
TouchMagix, Pune
May 2015 - Jul 2015 (3 months)
Improved key workflows in Flock Team Messenger, including send invite and channel creation flows, and designed the Process Automation app.
Education / Certification
Publications
Saathi - Assistive technology
Research paper published in proceedings of CHI 2016
- Saathi makes it easy for children with learning disability to understand the concept of time.
- Winning entry in ACM CHI 2016 International Student Design Challenge at San Jose, USA 🏆
What I do Best
Building for Growth 🚀
I enjoy working on acquisition, activation, and retention problems. I’ve spent the last few years improving funnels, running experiments, and using data to understand where users drop off and why. I like the kind of work where a better onboarding step or a well-timed nudge can directly influence business outcomes.
Experimentation & Learning 🧪
I’m a big believer in iterative learning. I’ve run experiments ranging from pricing tests to signup flow changes to evaluating new product ideas. I enjoy forming hypotheses, shipping quickly, reviewing outcomes, and refining the product with every cycle.
Driving Clarity in Ambiguity 🎯
A lot of product work happens without perfect information. Whether it’s a new idea, an unclear requirement, or a messy funnel, I try to bring clarity by breaking the problem down, aligning teams, and moving from “what’s happening” to “what we can do next.” I like bringing structure to ambiguous spaces.
Balancing Design and Data 📈
My design background helps me look beyond metrics and understand what users actually experience. I rely on data for decisions, but I use design thinking to frame problems, validate assumptions, and create solutions that feel intuitive. This balance helps me stay grounded when prioritizing or simplifying features.
Outside of Work
Outside work, I’ve been diving deep into AI and agent-based systems - how they learn, make decisions, and simplify everyday tasks. And when I’m not thinking about product, you’ll probably find me on the road. I love cars, long drives, and the quiet headspace they give me.