From Basic to AI: Upgrading Neo’s Website Builder

From Basic to AI: Upgrading Neo’s Website Builder

From Basic to AI: Upgrading Neo’s Website Builder

Improved retention by upgrading the basic site builder into an AI-powered builder. The earlier version offered only simple business templates, while the new builder enabled businesses to sell products and services, showcase portfolios, add testimonials, and more.

Improved retention by upgrading the basic site builder into an AI-powered builder. The earlier version offered only simple business templates, while the new builder enabled businesses to sell products and services, showcase portfolios, add testimonials, and more.

Improved retention by upgrading the basic site builder into an AI-powered builder. The earlier version offered only simple business templates, while the new builder enabled businesses to sell products and services, showcase portfolios, add testimonials, and more.

📜 Background and Context

🗓️ Mar 2023

Neo launched as a business email suite designed to help businesses establish an online presence with a professional email. Initially, we bundled a basic, free one-page site builder with the email offering, though it had limited capabilities.

🗓️ May 2024 ✅

Neo Site v2: We added rich website templates and advanced sections like products, services, galleries, testimonials, and more.

🗓️ Aug 2024 ✅

Neo Site v3: We added AI-powered site creation, enabling users to generate and publish a website in minutes with just a business description.


📍 Neo Site v1

With Neo Site v1, our goal was to test demand-PMF for a bundled product through a basic site builder with a minimal design and a single website template.

The Neo Site v1 template was a single, minimal design with only essential details—logo, business name, description, social links, and a contact form.


Neo packaging when we first launched in Mar 2023


💡 What drove us to build Neo Site v2


🔍 Discover persona

To determine the right features for Neo Site v2, understanding our Site persona was crucial. Together with the product designer, we analyzed around 500 customers using Neo Site v1, focusing on the nature of their businesses and their specific needs.



🛠️ Product roadmap and development process

I'd be happy to share these details in a 1:1 call. Feel free to email me to schedule a discussion.

But just to give a brief idea, the entire project was split into 2 milestones,

MILESTONE 1 (Neo Site v2) - Launched in May 2024

  • New Neo Site templates

  • Support for sections -

    • Product and Service listing

    • Gallery

    • Testimonials

    • Contact form

  • Redesigned Site builder

MILESTONE 2 (Neo Site v3) - Launched in Aug 2024

  • Adding AI -

    • Full site generation by just entering business description

    • Regenerate content

    • Regenerate design


▶️ Product video


🏆 Results and Impact

🔒 Confidential

While the results are insightful with valuable learnings, I can't share them publicly. However, I’d be happy to provide a glimpse in a 1:1 conversation. Feel free to reach out to me via email.


📜 Background and Context

🗓️ Mar 2023

Neo launched as a business email suite designed to help businesses establish an online presence with a professional email. Initially, we bundled a basic, free one-page site builder with the email offering, though it had limited capabilities.

🗓️ May 2024 ✅

Neo Site v2: We added rich website templates and advanced sections like products, services, galleries, testimonials, and more.

🗓️ Aug 2024 ✅

Neo Site v3: We added AI-powered site creation, enabling users to generate and publish a website in minutes with just a business description.


📍 Neo Site v1

With Neo Site v1, our goal was to test demand-PMF for a bundled product through a basic site builder with a minimal design and a single website template.

The Neo Site v1 template was a single, minimal design with only essential details—logo, business name, description, social links, and a contact form.


Neo packaging when we first launched in Mar 2023


💡 What drove us to build Neo Site v2


🔍 Discover persona

To determine the right features for Neo Site v2, understanding our Site persona was crucial. Together with the product designer, we analyzed around 500 customers using Neo Site v1, focusing on the nature of their businesses and their specific needs.



🛠️ Product roadmap and development process

I'd be happy to share these details in a 1:1 call. Feel free to email me to schedule a discussion.

But just to give a brief idea, the entire project was split into 2 milestones,

MILESTONE 1 (Neo Site v2) - Launched in May 2024

  • New Neo Site templates

  • Support for sections -

    • Product and Service listing

    • Gallery

    • Testimonials

    • Contact form

  • Redesigned Site builder

MILESTONE 2 (Neo Site v3) - Launched in Aug 2024

  • Adding AI -

    • Full site generation by just entering business description

    • Regenerate content

    • Regenerate design


▶️ Product video


🏆 Results and Impact

🔒 Confidential

While the results are insightful with valuable learnings, I can't share them publicly. However, I’d be happy to provide a glimpse in a 1:1 conversation. Feel free to reach out to me via email.


📜 Background and Context

🗓️ Mar 2023

Neo launched as a business email suite designed to help businesses establish an online presence with a professional email. Initially, we bundled a basic, free one-page site builder with the email offering, though it had limited capabilities.

🗓️ May 2024 ✅

Neo Site v2: We added rich website templates and advanced sections like products, services, galleries, testimonials, and more.

🗓️ Aug 2024 ✅

Neo Site v3: We added AI-powered site creation, enabling users to generate and publish a website in minutes with just a business description.


📍 Neo Site v1

With Neo Site v1, our goal was to test demand-PMF for a bundled product through a basic site builder with a minimal design and a single website template.

The Neo Site v1 template was a single, minimal design with only essential details—logo, business name, description, social links, and a contact form.


Neo packaging when we first launched in Mar 2023


💡 What drove us to build Neo Site v2


🔍 Discover persona

To determine the right features for Neo Site v2, understanding our Site persona was crucial. Together with the product designer, we analyzed around 500 customers using Neo Site v1, focusing on the nature of their businesses and their specific needs.



🛠️ Product roadmap and development process

I'd be happy to share these details in a 1:1 call. Feel free to email me to schedule a discussion.

But just to give a brief idea, the entire project was split into 2 milestones,

MILESTONE 1 (Neo Site v2) - Launched in May 2024

  • New Neo Site templates

  • Support for sections -

    • Product and Service listing

    • Gallery

    • Testimonials

    • Contact form

  • Redesigned Site builder

MILESTONE 2 (Neo Site v3) - Launched in Aug 2024

  • Adding AI -

    • Full site generation by just entering business description

    • Regenerate content

    • Regenerate design


▶️ Product video


🏆 Results and Impact

🔒 Confidential

While the results are insightful with valuable learnings, I can't share them publicly. However, I’d be happy to provide a glimpse in a 1:1 conversation. Feel free to reach out to me via email.