Experimenting with a Simple Checkout in Neo to Increase Order Conversion
Experimenting with a Simple Checkout in Neo to Increase Order Conversion
Experimenting with a Simple Checkout in Neo to Increase Order Conversion
Neo’s 3-step checkout experienced double-digit drop-offs across Order Summary, Billing Info, and Payment steps, with the highest friction at payment. An A/B test compared this flow against a streamlined 1-step checkout with optional billing info to reduce drop-offs and improve conversion.
Neo’s 3-step checkout experienced double-digit drop-offs across Order Summary, Billing Info, and Payment steps, with the highest friction at payment. An A/B test compared this flow against a streamlined 1-step checkout with optional billing info to reduce drop-offs and improve conversion.
Neo’s 3-step checkout experienced double-digit drop-offs across Order Summary, Billing Info, and Payment steps, with the highest friction at payment. An A/B test compared this flow against a streamlined 1-step checkout with optional billing info to reduce drop-offs and improve conversion.