Experimenting with a Simple Checkout in Neo to Increase Order Conversion
Experimenting with a Simple Checkout in Neo to Increase Order Conversion
Experimenting with a Simple Checkout in Neo to Increase Order Conversion
Neo’s 3-step checkout saw drop-offs of 16% (order summary), 18% (billing info), and 31% (card payment, likely due to card entry). An A/B test compared the 3-step standard checkout with a new 1-step simple checkout, where billing info was optional, to measure conversion lift and reduce drop-offs.
Neo’s 3-step checkout saw drop-offs of 16% (order summary), 18% (billing info), and 31% (card payment, likely due to card entry). An A/B test compared the 3-step standard checkout with a new 1-step simple checkout, where billing info was optional, to measure conversion lift and reduce drop-offs.
Neo’s 3-step checkout saw drop-offs of 16% (order summary), 18% (billing info), and 31% (card payment, likely due to card entry). An A/B test compared the 3-step standard checkout with a new 1-step simple checkout, where billing info was optional, to measure conversion lift and reduce drop-offs.