📜 About Titan Email

When businesses go online, their first step is often a website—requiring a domain and hosting from providers like GoDaddy, WordPress.com, or HostGator. Equally crucial is a professional business email (e.g., you@yourdomain) for credible communication with customers, vendors, and investors. Using generic emails like Gmail or Yahoo can undermine professionalism.

Most hosting providers bundle business email, typically offering Google Workspace or Microsoft 365—premium options with great UX but high costs (~$6/user/month) and unnecessary tools for micro-teams. Cheaper alternatives like Roundcube or Horde come with poor UX, downtime issues, and limited features.

Titan fills this gap by offering:

• Affordable, feature-rich business email for small businesses

• Clean, intuitive UI

• 99.9% uptime and robust spam protection

For hosting partners, Titan offers:

• High revenue share

• Co-branded email client

• Easy integration and dedicated BD support

This unique positioning has helped Titan partner with top hosting providers and domain registrars quickly.

🎯 Goal

Improve user experience and discoverability of business email to boost attach rates, retention, and revenue for Titan and its partners.

I'll illustrate the output using initiatives from key partners—WordPress.com, Hostinger, and Hostgator Brazil, where I identified multiple contextual touchpoints to nudge users to add a professional email.

✨ Integration into WordPress.com

Email unboxing screen in WordPress.com’s onboarding flow

WordPress.com's previous onboarding flow

WordPress.com’s proposed onboarding

Email creation screen in WordPress.com’s control panel

✨ Integration into Hostinger

✨ Integration into Hostgator (Brazil)

✨ Integration into cPanel